Logo and Branding

El Encanto is a cafe and bistro in Dallas, TX. The objective was to create a brand identity with a kind and cheerful personality that provides an enjoyable, positive, and inviting experience. Organic illustrations, a hand-drawn logotype, and a relaxing color palette were used to highlight emotional aspects of the word “Encanto” like joy, delight, and curiosity – creating a brand world that feels inviting and comfortable.