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Logo and Branding

Nelly's is an old fashion neighborhood burger joint serving up classic smashburgers in Oak Cliff. The owner's love for all things baseball is personified through the brand's imagery and type treatments. The brand is its own unique baseball team which includes an illustrated mascot as the central identity element. The vintage baseball imagery combined with script type and a simple palette of cream, red and black create an identity that is classic and lively.

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