Logo and Branding
Snowbird is a mid-scale restaurant and cocktail bar located in Frisco, TX. The objective was to create a brand identity inspired by travel, migration, and nature. I took a sleek and minimalistic approach to branding with an emphasis on simplicity and bold typography. The monochromatic color palette is inspired by winter climates, and the physical characteristics of snowbirds are reflected in the imagery and iconography. The type treatment is clean and bold while also utilizing unconventional letterforms, making it visually unique.