Logo and Branding

Waikiki Tiki is a small classic tiki bar and lounge. It embraces its Hawaiian roots and the name ties back to traditional folklore spirits. The visual identity is a mix between these traditional roots and vintage tiki bars. Waikiki Tiki is reminiscent of vintage tiki bars which are at the heart of the brand and takes you into a different era. The identity is vibrant, youthful, and dynamic reflecting the brand’s playful nature. Using a series of fun color palettes, illustrations, and patterns, the branding achieves the look and feel of vintage tiki bars combined with additional modern graphic elements and type treatments.