SITUATION:EVOL is a company from Colorado that makes premium frozen foods. The company prides itself on creating foods that are free of artificial ingredients and GMO’s in hopes of getting people to connect with their food. The problem with getting consumers to buy their product is that most people have a skewed idea of frozen food, which they often see as being unhealthy and lacking freshness.
CONCEPT: The goal of this campaign to remind people that frozen food can be a healthy and convent option for busy health conscious consumers. The design uses hand-draw elements to relate to the companies personal tone.