Monica Acosta
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EVOL

EVOL is a company from Colorado that makes premium frozen foods. The company prides itself on creating foods that are free of artificial ingredients and GMO’s in hopes of getting people to connect with their food.

 The problem with getting consumers to buy their product is that most people have a skewed idea of frozen food, which they often see as being unhealthy and lacking freshness. The goal of this campaign to remind people that frozen food can be a healthy and convent option for busy health conscious consumers using the tag line, "The Freshest Thing in Your Freezer". The design uses hand-draw elements to relate to the companies personal tone.

The problem with getting consumers to buy their product is that most people have a skewed idea of frozen food, which they often see as being unhealthy and lacking freshness. The goal of this campaign to remind people that frozen food can be a healthy and convent option for busy health conscious consumers using the tag line, "The Freshest Thing in Your Freezer". The design uses hand-draw elements to relate to the companies personal tone.

 The ads will be placed outdoors in urban cities with heavy foot traffic in addition to health and fitness magazines in order to reach our environmentally friendly and health conscious target. 

The ads will be placed outdoors in urban cities with heavy foot traffic in addition to health and fitness magazines in order to reach our environmentally friendly and health conscious target. 

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