FEAR : ALEX BUNCH
"I am scared and nervous about this assignment because I am not very good at draw,"
- Me (unfortunately) to my Design Professor.
Little did I know that the talk I was about to hear was all about fear and fear in creativity. Maybe it was just what I needed.
This past week I went to my first DSVC talk and it was a great experience. It was great being surronded by so many people in different creative fields, both new and old.
The speaker at the event was Alex Bunch and like I said, the talk fit prefectly into my currently struggles as a designer. Alex was a designer in the Dallas area a while back and now he works world-wide as a chief creative director.
Little did I know that I was actually familiar with his work. Getting to put a name and face on some of the work samples he showed was pretty cool. Below is a sample of some videos and stills that he's made for a campaign called 'Live the Language'. I was familiar and had seen a while back while trying to find a study abroad program. If you haven't see these I highly recommend watching.
I love the simplicity of the campaign. While simple, it is still so effective. And that's really the way a good idea should be.
The type used fits so well, and really makes the videos beautiful (and now I really really want to go to Paris).
Like I said, his talk was about fear and how it gets in the way of creativity. Hearing an established creative, like Alex, speak about his fear was a great experience. I was glad to hear his story, and hopefully apply it to my life and work. I realized how much fear has gotten in the way of things I make. For example, drawing. This is perfect timing for my current project in my Typography class (making a daily drop cap), which I foresee needing a lot of hand drawn elements.
Fear is to blame for a lot of things. He said writers block/any block in creativty is really just fear keeping you from creating. It also makes it easy to create excuses for why your work is not as good as it should be (which I have experienced SEVERAL times). People often make excuses, such as 'Well my team was not good enough' or blaming professors for crappy work. But at the end these are just excuses and a waste of time and energy.
I am so happy that I got to finally see what these events are all about, and I think Alex was a perfect first time speaker!